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Story-driven design for small businesses, nonprofits, and creative agencies in Gainesville and beyond.

Build a Brand & Website That Grow With You

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Most Small-Business Websites Stop Growing the Day They Launch.

Your website should be your best salesperson — but most small businesses struggle with:

Confusing messaging that doesn’t connect

Wasted money on marketing that doesn’t convert

Outdated design that quietly erodes trust

You deserve a brand and website that connect, convert, and keep working for you — long after launch.

decorative illustrations of stars in a grid
Illustration of Clay Schmidt smiling warmly

designer, strategist,
& creative partner.

Hi!  I'm Clay

I help small businesses and agencies clarify their story and design brands that grow naturally.
With over a decade of experience in brand identity and web design, I blend clear messaging, beautiful visuals, and practical systems so your online presence actually earns results.

Based in Gainesville FL · 10 years of experience · StoryBrand-aligned process

A Simple Framework for Sustainable Growth

Here’s how I help small businesses grow online:

step 1

Establish Your Foundation

Clarify your message and create a visual identity that fits your story and your audience

step 2

Build Your Growth Engine

Design and develop a conversion-ready website that works while you focus on your craft.

step 3

Keep
Growing

Stay visible and optimized with care plans, SEO updates, and ongoing creative support.

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Choose the Path That Fits Your Business

1

Foundations Package

A strong start for small businesses ready to look professional and attract clients.

Includes logo suite, brand colors & fonts, 3-5 page website, and essential SEO setup.

3

Complete Brand + Web

The full transformation — strategy, design, and storytelling united for a cohesive relaunch.

5

Agency Partnerships

Freelance and white-label design support for marketing and creative agencies.

2

Growth Package

For established businesses ready to expand their reach.
Full brand identity, 6-10 page custom site, StoryBrand copywriting, and launch analytics.

4

Care & Growth Plans

Ongoing website care, SEO optimization, and performance reviews that keep momentum alive.

Your Business, Rooted in Clarity and Growth

When your story is clear and your website works for you:

You attract the right clients

You stand out from competitors

You gain confidence in your marketing

Let’s make your brand and website as professional as the business you’ve built.

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See What Happens When Small Businesses Get a StoryBrand Website That Works

From confusion to clarity — explore real transformations through brand identity and web design.

Transforming a Boutique Pilates Studio with StoryBrand Web Design

Blue Sage Pilates needed a brand and website that reflected the grace and discipline of classical Pilates while connecting deeply with their local audience. I helped translate their premium in-studio experience into a polished online presence — increasing engagement, clarity, and customer inquiries.

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Clay Schmidt Creative has helped transform my business. My website attracts new clients daily, and my logo fully reflects who I am as a business. I could not be happier with his work."

karol S, TX

Our logo and website from Clay Schmidt have allowed us to build a reputation of competence and approachability."

William R, KY

Clay helped bring my passion project to life with an incredible brand identity that set me apart from other organizations."

Kincaid H, CO

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Bring Your Creative Vision To Life

I'm here to help you create a visual identity that resonates. Tell me a little about your business or idea so we can get started.

I'm interested in a package: Required

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